Interactive Template

Free marketing brief template

A marketing brief is a one-page document that tells whoever does the work what you want, who it's for, what you can spend, when you need it and what must not happen. A good brief answers those questions before anyone asks. Fill in the template below, then copy it, download it or send it straight to a team.

What goes into a marketing brief

1.Goal. One sentence about the result you want, not the activity. "Get 200 people to the opening weekend" beats "do social media".
2.Audience. One or two real people, described by what they do and what they care about. Not an age range.
3.Budget. A number, or "no budget". Both are useful; a missing budget isn't.
4.Timing. The launch date and how long the work runs.
5.Deliverables. The things you expect to receive: a content calendar, three slogans, a welcome email.
6.Facts you know. Prices, address, opening hours, what makes you different. Anything you leave out, the team has to guess.
7.Things to avoid. Claims you can't make, words you never use, competitors not to name.

The template

The more you write, the less the team has to guess. Leave what you don't know blank; the team won't make it up, it will mark it as an assumption.

1. GoalOne sentence

2. Audience

3. Budget

4. Timing

5. Deliverables you want

6. Facts you know

7. Avoid

A filled-in example

Fictional bakery, for illustration.

•Goal: Fill the first weekend after we open on Saturday, November 1.

•Audience: Office workers who walk past at 7:30 and have three minutes. Parents doing the school run.

•Budget: $1,000 for the first month.

•Timing: Opening November 1, plan for 30 days.

•Deliverables: A 30-day plan, three sign lines for the pavement board, a first-week post schedule.

•Facts: First loaf out at 6:30. Sourdough only. Two minutes from the station.

•Avoid: "Best in town", discount promises, naming the bakery across the street.

Five mistakes that make a brief useless

1."Audience: everyone." If it's for everyone, nobody recognises themselves in it.
2.No budget. The plan comes back built for money you don't have.
3."Make it go viral." That's a hope, not a goal. Say what you want people to do.
4.Ten deliverables for one week. Pick the three that matter.
5.Facts kept in your head. If the opening hours aren't in the brief, they won't be in the work.

What happens if you send it to ADA AI

The planner splits your brief into up to six steps and picks the specialists for each one. Every step is checked against your brief by the Editor before the next one starts. You get one report: summary, findings, an action plan with owners, and a list of assumptions. Anything the brief didn't tell us is marked as an assumption, not made up.

The free plan includes 4 team tasks a week. ADA AI doesn't browse the web, so the facts in your brief are what the team works with.

Send this brief to the team → (free, no card)

FAQ

What's the difference between a marketing brief and a creative brief?

A marketing brief covers the whole job: goal, audience, budget, timing and deliverables. A creative brief is narrower; it guides one piece of creative work, like a campaign idea or an ad, and focuses on the message and the tone.

How long should a brief be?

One page. If it's longer, the important parts get lost.

Do I need a budget to write a brief?

No, but say so. "No budget" changes the plan; a missing line just leaves the team guessing.

Can I use this template without signing up?

Yes. Fill it in, copy it or download it. Sign-up is only needed to send it to the team.

Is it free?

Yes, the template is free. The free plan includes 4 team tasks a week.

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